Home Business CEO: HTC has actually stopped innovating in the hardware of the mobile...

CEO: HTC has actually stopped innovating in the hardware of the mobile phone

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You may bear in mind that previous Orange executive Yves Maitre was selected as the new CEO of HTC as he moves from the provider to the leading position inside the Taiwanese phone-maker. Appearing on stage at TechCrunch Disrupt, the CEO spoke about the struggles of HTC as a company, especially in the mobile area.

HTC has stopped innovating in the hardware of the smart device. And people like Apple, like Samsung and, most recently, Huawei, have actually done an incredible task investing in their hardware– Yves Maitre

Maitre confesses that HTC has fell short in the innovation department, something which its direct Android rivals, and Apple as well, have actually been standing out at. Without finding excuses, Maitre thinks that the company’s focus was shifted towards VR (with the Vive), and the development resources were carried because direction.

The CEO likewise admits that the decision to move the focus to VR was right, however it came at the incorrect time. HTC’s mobile phone organisation is suffering from moving R&D and resources to VR, leaving the phone sector in a very weak position.

Maitre likewise includes a brand-new vision. Contrary to common belief, and the business’s old instructions, HTC will focus on the premium section, and not the low-to-mid-range, targeting developed nations “with greater GDP”.

“Finest in class hardware and photography” is what Maitre thinks would make consumers come back to HTC, and this is something the business needs to resolve in the coming months.

You can learn more at the source link listed below, where Maitre also discusses 5G.

Drew Simms
Drew has been a retail jockey, founded a professional photography business and a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at Drew Reports News. He has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs. Contact Drew at drew@drewreportsnews.com

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