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Toys ‘R’ Us debuts a brand-new site, however you’re really purchasing from Target


It’s a crucial action in the retailer’s effort at a return.

In the nick of time for the holiday season, the Toys “R” Us site is back, with one big difference: Target is powering the revived ToysRUs.com. When you go to finish a purchase on the latter, it reroutes you to Target’s site to have a look at.

Richard Barry, CEO of Toys “R” United States moms and dad Tru Children, informed CNBC his business coordinated with Target since of its robust supply chain (it provides same-day shipment throughout the United States) and strong toy service. It’s unclear how revenue will be divided between the 2 sides.

The brand-new website has to do with a bit more than just shopping. It includes toy evaluations and guides, such as recommendations of gifts to get that Fortnite fanatic in your life, together with videos and activities.

With the Target offer, Toys “R” Us has a partner that should be capable of dealing with the logistics of online orders while it tries to restore its retail company. The brand increased from bankruptcy in January and started to open shops in the US once again this summertime. It closed all of its United States and UK locations last year.

Drew Simms
Drew has been a retail jockey, founded a professional photography business and a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at Drew Reports News. He has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs. Contact Drew at [email protected]

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