What would Jesus wear? The sickest tennis shoes ever dropped, probably.
Nike shoes with actual holy water in the soles are opting for as much as $3,000 a pop, and sold out in mere minutes when they dropped Tuesday morning. “Jesus Shoes” are made with 100% frankincense wool (get it?), while the laces are strewn with a crucifix.
The godly shoes were made by Brooklyn-based product style business MSCHF, which created about two dozen of the kicks as a way of trolling “collab culture,” its head of commerce Daniel Greenberg informs The Post.
” We thought of that Arizona Iced Tea and Adidas collab, where they were offering shoes that [advertised] a beverage business that offers iced tea at bodegas,” Greenberg says. “So we wanted to make a declaration about how ridiculous collab culture has gotten.”.
To do that, it began with “among the most prominent figures in history,” Jesus Christ.
” We were questioning, what would a collab with Jesus Christ appear like?” Greenberg states. “As a Jew myself, the only thing I understood was that he strolled on water.”.
MSCHF Jesus ShoesMSCHF’s Jesus Shoes sold for as much as $3,000. MSCHF.
The holy water MSCHF injected into Air Max 97 bubble soles came from the Jordan River– “I have a good friend in Israel,” Greenberg says– and was blessed by a priest.
Shoe drops like these, followed fanatically by rabid fans called “hypebeasts,” have ended up being an economy unto themselves. Cash-strapped fashion fans are even turning to the underground streetwear market to make ends satisfy, reselling duds from the likes of Supreme and Kith.
To promote its shoes, MSCHF sent about 6 pairs to YouTubers and other huge shots, such as rap artist A$ AP Rocky, prior to the drop. Then, by 11 a.m. Tuesday, it posted them on the retail site StockX.
The shoes remained in no part associated with Nike– MSCHF purchased the sneakers at retail worth and hand-created the style. MSCHF prepares for making “biweekly drops at 11 a.m. on every second and 4th Tuesday of every month,” Greenberg says.
” But this one was the holiest of all the collabs,” he states.
The holy water inside the Jesus Shoes by MSCHF.MSCHF.
Submitted under Fashion, shoes, sneakers, supreme.