In the midst of many brands releasing statements in support of Black Lives Matter, Ben & Jerrys’ statement stood apart in a huge way. The ice cream maker posted a blog site today detailing a four-step plan towards anti-racism action in the United States and declaring its dedication to speaking up versus injustices towards Black people in America.
The post, entitled “Silence is NOT a Choice,” started with a plea to all Americans to not forget George Floyd, a black male killed by cops in Minneapolis, MN, whose death set off demonstrations around the country, in addition to the killings of other Black Americans like Ahmaud Arbery and Breonna Taylor.
” The murder of George Floyd was the outcome of inhumane cops cruelty that is perpetuated by a culture of white supremacy,” the post read: “What occurred to George Floyd was not the outcome of a bad apple; it was the predictable effect of a racist and prejudiced system and culture that has dealt with Black bodies as the opponent from the beginning.”
The post, which features a graphic reading “Dismantle White Supremacy” at the top, goes on to information 4 crucial actions Ben & Jerry’s supports, including urging Congress to pass HR 40 and echoing George Floyd’s household in calling for the development of “a national task force that would prepare bipartisan legislation focused on ending racial violence and increasing authorities accountability.” The entire post is REALLY worth reading in full. You can do so here.
This recent post was different from the posts of other brand names in numerous ways, mainly due to the fact that it was not even close to their first foray into political concerns. The company had affirmed its support of the Black Lives Matter movement in 2016 and has published many other short articles including one detailing its assistance of reparations for Black Americans, one explaining systemic racism, and another supporting front end criminal justice reform. They also released a Justice Remix ‘d taste last year to bring awareness to criminal justice reform and structural bigotry. This history and the power of the most recent declaration showed to many that Ben & Jerry’s words were real.