Impossible Foods announced Monday that its meatless sausage will now be sold to restaurants nationwide.
The Impossible Sausage is currently offered at U.S. locations of Restaurant Brands International’s Burger King and Starbucks, today other chains and independent restaurant owners can also put the meat-free sausage on their menus.
Impossible rival Beyond Meat currently offers its own meatless sausage in grocery stores and at dining establishments, consisting of Dunkin’. Other food business, like Kellogg, also sell their own sausage meat option.
Impossible’s meatless sausage, which debuted in January, is its very first brand-new item given that Impossible introduced the Impossible Burger.
The pandemic has sped up customers’ purchase of plant-based meats. In the 16-week duration ended June 20, retail sales of fresh meat alternatives had skyrocketed 218% compared to the year-ago period, according to Nielsen data.
The trend has fueled interest in the sector. Shares of Impossible Meat were down 8% in afternoon trading Monday after Barclays cut its score. The stock, which has a market value of $8.03 billion, is up 70% up until now this year.
Impossible is privately held.