Target is offering fresh grocery items via in-store and curbside pickup
The merchant announced that it’s beginning to provide 750 fresh grocery products through its Order Pickup and Drive Up services.
Target previously only provided fresh grocery items online through delivery from its subsidiary Shipt, now it’s bringing the items to pickup services at 400 stores by the end of June and over 1,500 of its 1,871 places by the holiday season.
Target temporarily paused strategies to introduce fresh grocery products to Order Pickup and Drive Up in March as it adapted to the results of the pandemic.
This change addresses Target’s chief weak point in online grocery, assisting it to compete arena they were lacking in. Because fresh groceries weren’t previously offered by means of Target’s pickup services, online grocery buyers might not have relied entirely on Target for their grocery needs.
This might have pushed them to other online grocery service providers like Walmart and Instacart that currently offered fresh grocery items through pickup. And now, Target is in a better position to complete in the space– and with online grocery suppliers and its pickup services growing more popular, it has the possibility to rack up sales throughout the pandemic and construct commitment that will lead consumers to keep utilizing its online grocery services after the crisis ends.