Pizza might have started in Italy, however through the years, Americans have made their own signature developments to the dish. In the last a number of decades, CPG makers have actually put pizza in crackers and rolls, and on French bread, bagels, hotdogs, cauliflower and chicken.
But now, DiGiorno is adding another pizza base to the mix. Taking a page from cronuts– the legendary doughnut-croissant mashup first developed by a New York City pastry shop seven years back– the Nestlé-owned frozen pizza brand is constructing the Italian pie on top of an enormous round croissant.
DiGiorno’s Croissant Crust Pizza, which the brand states combines layers of flaky buttery crust with the savory and cheesy taste of pizza, is readily available in three options: Pepperoni, 4 Cheese and Three Meat.
“Food mashups continue to drive culinary creativity and inspire a fun connection for people,” Megan Smargiasso, DiGiorno brand manager, said in a statement. “We’re excited about adding DiGiorno Croissant Crust Pizza to the list of unexpected food trends, especially as people spend more time eating at home right now and want true comfort food.”
Both pizza and croissants certainly fit the definition of comfort food, and this special combo targets the homebound pandemic customer. According to Nielsen data, frozen pizza was among the biggest locations of growth in grocery stores, with sales up 48% throughout the week that ended June 13. According to a research study from the American Frozen Food Institute, more than a third of customers who purchase frozen pizza are stocking up on it during the pandemic.
However the most fascinating thing to see is when consumers will enjoy this mashup. Croissants are normally consumed for breakfast. Pizza is more of a lunch or dinner option, but it’s likewise known to begin consumers’ days when left over in their refrigerators. This brand-new combination seems to be not only two home cooking colliding, however likewise consent to bake a pizza for breakfast.