Purple Carrot Launches New Single Serve, Frozen Meals in Retail
First of Its Kind Offering, Now Readily Available at Whole Foods Market Throughout the US
Purple Carrot, known for its e-commerce subscription plant-based meal set, revealed their brand-new 100% plant-based, single serve meals are now offered in the frozen aisle at most Wholes Foods Market stores throughout the country. Purple Carrot produced these meals with the same flavor profiles and nutritional viewpoints that are core to its meal set offering.
The frozen foods market has actually been growing significantly during the last few years, particularly for items that line up with consumer demand for more plant-based options, according to the National Frozen and Refrigerated Foods Association.
“As more and more consumers are seeking to add plant-based options to their weekly routines but aren’t ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to get a taste of what plant-based foods can offer,” said Andy Levitt, Founder and CEO of Purple Carrot. “From the beginning, Purple Carrot has been dedicated to creating incredible plant-based meals that even non-plant-based consumers will love, and our new frozen line is no different.”
Established in collaboration with Conagra Brands, Purple Carrot will introduce four (4) single serve meals including:
- Plant-Based Meatball Marinara– made with Gardein Meatless Meatballs
- Maple Chipotle Vegetable Bowl
- Sweet Corn Elote Bowl
- Carnival Pepper Bowl– made with Gardein Beefless Ground
“We are excited to partner with Purple Carrot on this endeavor,” said Tara Rozalowsky, VP/GM at Conagra Brands. “They have built a large, successful direct to consumer model for plant-based meal solutions and together, we plan to take that equity across the retail space, increasing the access points for flexitarians and plant-based lifestyle enthusiasts to have complete meal solutions, including frozen options that are entirely plant based, vegan and non-GMO comfort foods.”
Customers will be able to buy these meals throughout nearly all Entire Food Market shops in the US starting the first week in July. The single serve frozen meals have an MSRP of $5.29.