Pepsico’s Mountain Dew officially debut a new Spark Raspberry Lemonade Soda!
The new story reflects what was sent to us by Mountain Dew:
Bold, brand-new raspberry-lemonade flavored beverage hits shelves at more than 2,500 places in North and South areas of U.S.
“MTN DEW is putting its fans in the driver’s seat with this exclusive partnership with Speedway,” said Umi Patel, CMO, PepsiCo North Division. “We know that DEW Nation is always looking for fun, new flavors that can exhilarate their taste buds – especially as we enter the last few weeks of summer. That’s why we’re excited to bring the spark to a Speedway near you.
The MTN DEW SPARK launch is one interesting part of a yearlong platform at Speedway called “Year of DEW ®”– produced to drive purchase of DEW products at Speedway, offering fans an opportunity to win unique product releases, epic promotions and huge DEW surprises all year long. With the launch of MTN DEW SPARK, the brand name is kicking these promos into high equipment with a brand-new “Revvv Up Your DEW Den” contest. From now until September 27, consumers can go into to win weekly grand prizes of custom MTN DEW GLOW gear– including a double ring neon wall clock or 80-quart rolling cooler. And, even if you do not live near a Speedway, fans can get in to win by going to www.yearofdew.com. Daily winners will also be selected to receive their extremely own complimentary case of 20oz MTN DEW SPARK– bringing an exciting, racing-themed experience right to their house.
“We’re very pleased to ‘Do the Dew’ in a big way this year at Speedway, and the exclusive launch of MTN DEW SPARK at our stores allows us to continue the great engagement with our customers who ‘Do the Dew’ as well,” said Tim Griffith, Speedway’s President. “We are thrilled to partner with MTN DEW to build on our outstanding, wide selection of products offered, and to continue delivering a safe, convenient, and personal shopping experience for our loyal customers.”
To take part in the Year of DEW sweepstakes or to attempt MTN DEW SPARK, DEW Nation can celebrate in the fast lane by visiting their local Speedway stores or heading to www.yearofdew.com, consisting of main contest guidelines and eligibility. To discover MTN DEW SPARK at your participating Speedway location, check out www.mountaindew.com/store-locator/.