Potbelly Sandwich Shop is celebrating its Potbelly Rewards commitment program crossing the 2 million member mark by giving away 2 million points to Rewards members who go to for lunch Aug. 17 to 21.
Each day 100 random Perks members who consume lunch between 11 and 2 pm at Potbelly from Aug. 17-21 will win 1,000 perk points (which equates to a totally free sandwich). In addition, Perks members will get double points on a different menu item each day. The total giveaway will be more than 2 million Advantages points! Any Perks member who goes to Potbelly for dine-in, curbside pickup, or orders delivery or contactless pickup from Potbelly.com or the Potbelly app immediately qualifies.
“In the before-times, lunch was a chance to unwind, unlike recently which has been more toddler-clawing-at-me while I grab a bagel between Zoom calls,” said Brandon Rhoten, CMO of Potbelly. “We want to reconnect our 2 million members to their much-needed lunch break routine, all with some comfort food like a Wreck, our mac & cheese, or a hand-scooped milkshake.”
Potbelly saw a 53% boost in membership quarter-over-quarter after introducing a new commitment program in June. With the brand-new program, Reward members earn 10 points for every dollar invested, scoring a totally free entrée every 1,000 points. Plus members get access to routine points promotions that increase them towards their totally free sandwich faster.
“We can’t wait to see our 2 million Perks members for a socially-distanced lunch this week,” Rhoten added, as his toddler Henry chases the dog into the other room. “Lord knows I need the break.”
Not a Perks member yet? Sign up with at Potbelly.com/Benefits or download the Potbelly app. (You get a free cookie just for registering.).