Minecraft gamers know and love the limitless possibilities of building, mining and exploring, and now they can experience Minecraft’s ever-changing landscape with a brand-new platform: breakfast. For the very first time, Minecraft is bringing its hugely popular game to cereal with Kellogg’s Minecraft Creeper Crunch Cereal.
The brand-new, limited-edition cereal features cinnamon-flavored bites and green squares of “Creeper Bit” marshmallows that evoke Minecraft’s famously pixelated block appearance, so each delectable spoonful brings the vibrant world of Minecraft to life. Every box of Kellogg’s Minecraft Creeper Crunch Cereal includes a code that unlocks one of 10 distinct in-game clothing items, usually just readily available by purchase, allowing the Minecraft community to personalize their characters head-to-toe with capes, jackets and more.1.
“As a popular video game, Minecraft has inspired exploration and creativity for millions of players worldwide,” said Erin Storm, marketing director of Kellogg All Family Cereal. “With Kellogg’s Minecraft Creeper Crunch Cereal, game fanatics and families alike can build their own delicious breakfast and gaming adventure.”
“Minecraft players seek to experience the imaginative, adventurous spirit offered within the game,” said Kayleen Walters, general manager of licensing and partnerships at Mojang Studios. “Partnering with Kellogg’s is the perfect opportunity for our community to extend the vibrant creativity of the game they already eat up — and it gives them a literal taste of Minecraft in real life.”
Kellogg’s Minecraft Creeper Crunch Cereal is readily available in stores across the country and online at a suggested retail price of $3.99 for an 8-ounce box and $5.69 for a 12.7-ounce box.