Apple on Friday published a revision of a few of its App Store evaluation guidelines here, loosening some constraints on streaming video game services, online classes and when developers should utilize its in-app purchase system, which charges a 30% commission.
The business made the changes after criticism from developers over its App Shop practices and after competitors such as Microsoft and Google declined to release their streaming video game platforms on the iPhone because of Apple’s rules.
Apple has long disallowed brochures of apps within apps but stated Friday that it would permit streaming video game business to produce such catalog apps. Nevertheless, each game within the catalog should still be made into its own standalone app and usage Apple’s in-app payment system.
Other guideline changes consist of allowing one-on-one virtual classes to be paid for beyond Apple’s payment system, though classes taught to a group still should use Apple’s system and pay its costs. The change follows the New York Times reported that ClassPass, which had helped users book in-person visits at fitness centers, ended up being subject to Apple’s fees.
The brand-new guidelines likewise let business applications such as expert databases avoid Apple’s payment system when offering to organizations, however still require Apple’s payment system for sales to individuals or households. Apple likewise said that totally free standalone apps connected to a paid service outside the app – such as email or cloud storage services – do not need to use its payment system “provided there is no purchasing inside the app, or calls to action for purchase outside of the app.”
The change comes after makers of paid email service Hey publicly slammed Apple for refusing to permit its free companion app in the App store.