Red Lobster and PepsiCo, Inc. are teaming up to produce amazing brand-new method to delight in great seafood together with the excellent taste and range of PepsiCo items. The duo will utilize their iconic food and drink brands to create a range of craveable brand-new menu items, starting with the DEW Garita, the very first official MTN DEW mixed drink.
The DEW Garita pairs perfectly with Red Lobster’s iconic Cheddar Bay Biscuits. Used a top-secret receipe, the refreshingly fun mixed drink will start rolling out at Red Lobster dining establishments in September and will be readily available nationwide by the end of 2020. The Red Lobster and PepsiCo innovation groups are likewise collaborating to utilize iconic PepsiCo brand names throughout the Frito-Lay and Quake line of items to co-create tasty menu products.
“Red Lobster is thrilled to work with PepsiCo, not only because it has a great portfolio of brands, but specifically because of the food and beverage innovation possibilities,” said Nelson Griffin, Senior Vice President and Chief Supply Chain Officer at Red Lobster. “The DEW Garita is the first delicious taste of the types of inspired menu items to come.”
Red Lobster guests also will be able to delight in a broad variety of beverages from PepsiCo including PEPSI, MTN DEW and STUBBORN craft soda, as well as bubbly carbonated water, LIFEWTR, TROPICANA and non-carbonated alternatives like lemonade and agua fresca.
“Red Lobster and PepsiCo both understand how much food and beverages enhance memorable moments, from casual gatherings with friends to milestone celebrations,” said Hugh Roth, Chief Customer Officer, PepsiCo Global Foodservice. “With both of our brands on deck to wow guests, we can’t wait to dream up more phenomenal flavor pairings together to bring some very special offerings and experiences to the table.”