Belching Beaver, an acclaimed craft beer company based in San Diego, is extending its product offerings with special difficult seltzers made of 100% real fruit.
Debuting in Ardagh 12 oz. cans, Belching Beaver hard seltzers show up in three flavors (Raspberry & Blackberry, Pineapple & Mango, Passionfruit & Guava) that deliver powerful taste profiles, all without extracts or fruit replacements, while keeping the same low calorie and carbohydrate counts consumers expect with seltzers.
Belching Beaver Brewmaster Troy Smith says the business is developing off its strengths in the craft beer market to provide a truly private product in the amazing development category of difficult seltzers. “Our hard seltzers are absolutely unique with real fruit, real taste that consumers will recognize as something different,” he says. “By giving consumers the choice of real fruit in their hard seltzer, we hope to gain some traction as we build our brand in a crowded marketplace. Going forward we expect the seltzer line to be a great addition to our lineup of beers. And like we say… open the can, take a sip, close your eyes and let the fruit medley take over.”
And the package choice to extend the company’s distribution reach? “Beverage cans are ideal for logistics as they are lighter weight and retain superb taste profiles by protecting the beverage from light,” Troy asserts. “You can also take cans on the go, on the trail or to the beach. And when you’re done, crush the can and throw it back in the cooler and it’s ready for recycling.”
Claude Marbach, CEO, Ardagh Metal– Beverage North America, states hard seltzers are a drink category significantly dedicating to cans. “This beverage category is growing at a rate similar to the energy drink boom of decades ago,” he says. “And similar to how aluminum cans became the iconic package for energy drinks, the same identification with hard seltzers is occurring. We’re proud to support Belching Beaver as they carve out their own niche in this growth market with a new entry sure to please hard seltzer consumers ready for a new taste experience.”
Burping Beaver tough seltzers are now available throughout the Western parts of the nation at significant retailers consisting of Albertson’s, Sprouts, Walmart, Trader Joe’s and Entire Foods, to name a few.
To learn more about Belching Beaver and where to discover the business’s craft beer and difficult seltzer items, gain access to www.belchingbeaver.com.