For a quarter-century, Operation Chill , 7-Eleven, Inc.’s longest-running community service program, provides regional police an opportunity to make a favorable connection with kids through totally free Slurpee drink vouchers. Each year, the world’s largest convenient merchant donates countless free Slurpee drink discount coupons to regional police departments to reward kids for observing safety guidelines, taking part in favorable activities, carrying out kindness or acts of generosity.
“With a simple Slurpee coupon, the Operation Chill program lets local officers connect with kids and recognize their good behavior, which is essential to creating long-term positive relationships,” said 7-Eleven President and CEO Joe DePinto. “Since 1995, 7-Eleven distributed millions of Slurpee drink coupons to kids across the country. The program’s success over 25 years is a powerful testament to the importance of making these community connections – both for 7-Eleven and public safety officers.”
This year, 7-Eleven will issue roughly 1.5 million Slurpee drink discount coupons to more than 1,100 police that will, in turn, be dispersed to the community’s kids. Each discount coupon can be redeemed for one Slurpee drink at 7-Eleven stores. Although the factors for being rewarded differ– wearing a helmet while riding a bike, picking up litter or holding the door open– the outcome is the same for every youngster: a complimentary Slurpee drink and support for being a great kid.
“As police officers, the relationships we share with the community are extremely important,” said Washington D.C. Police Chief Peter Newsham. “Community engagement campaigns and events provide us with the opportunity to further strengthen our connection with the citizens we serve. The Operation Chill program is a great way for us to bond with the youth in our city over a Slurpee drink.”
Big-city departments and small-town forces alike utilize the Slurpee drink vouchers to improve relationships with the youths of their cities by rewarding them for good deeds, constructive activities and acts of compassion. All individuals are motivated to follow regional city and state pandemic guidelines during Operation Chill.
* Redeemable for one medium Slurpee beverage at taking part 7-Eleven stores.