Today, Febreze is introducing “Say Up to Your Pup,” a call for dog owners everywhere to invite their furry friends up onto furniture for cuddles and stop fretting about smells that might get left behind. Smells from pet dogs can get caught in the fibers of the most tough-to-clean fabrics, causing pawrents to say “off” the sofa, bed, and furnishings, and lose out on snuggle time– however Febreze Fabric Refresher makes it easy to get rid of those malodors, leaving a light, tidy fragrance.
To get the word out, Febreze is partnering with Queer Eye star and pawrent Karamo and the world’s biggest no-kill rescue and adoption organization, North Shore Animal League America. The objective is to help make the shift from shelters to homes a bit easier for everyone this Adopt-a-Dog Month.
“My dog Logan is so adorable, but I was always hesitant to let him next to me on my couch or in bed because of the smell he’d leave behind,” says Karamo. “But with Febreze Fabric Refresher, living with a dog means still having a fresh-smelling home all the time. Now I say come on ‘up’ and give me all the cuddles!”
Febreze Fabric Refresher can be utilized on fabrics weekly to get rid of odors as part of a routine cleansing routine and is easy to use: Simply turn the nozzle on, and spray in a sweeping movement to gently mist the material in question, and then let it dry. It can be used on hard-to-wash materials like carpets, furniture, upholstery, bedding, throws or blankets, and not on materials that water spot, such as silk, suede, and leather.
Karamo is also helping Febreze kick off a call-to-action on social media, to help raise donations to North Shore Animal League America. He’ll be sharing photos of his dog on Instagram and encouraging others to join in. For every in-feed photo or video on Instagram of a dog “up” on a couch, bed, or furniture with the hashtag #SayUpWithFebreze, Febreze will donate $25 (up to $25,000 with a minimum donation of $20,000) to support North Shore Animal League America’s no-kill mission. Instagram profile must be set to public in order for hashtag use to be counted as a donation.
“It’s important that pet-parents create homes that are comfortable for everyone, where quality time can be shared,” says Joanne Yohannan, Senior Vice President of Operations at North Shore Animal League America. “We are excited to partner with Febreze on ‘Say Up to Your Pup’, since Febreze Fabric Refresher is one tool that helps pet parents worry less so they can confidently invite their dog ‘up’ for more cherished time together.”
With Febreze Fabric Refresher, Saying Up to Your Pup never felt (or smelled) so good.
Febreze Fabric Refresher is available at retailers nationwide and online starting at $4.49 in varieties such as Pet Odor Eliminator, Extra Strength, and Gain.