Mtn Dew, Mtn Dew Game Fuel, and Doritos are signing up with forces once again with Activision’s popular Call of Duty franchise, for the launch of Call of Duty : Black Ops Cold War. The vibrant program provides gamers access to bonus in-game benefits and rewards.
Along with scoring double XP with every purchase and a possibility to win unique video gaming swag; both brand names dealt with Call of Duty to bring retro Mtn Dew cans and Doritos posters and billboards into campaign mode to set the stage of this time for fans.
“We’re thrilled to team up with Call of Duty for the launch of Black Ops Cold War,” said Erin Chin, senior director, marketing, Mtn Dew and Mtn Dew Game Fuel. “Fans have come to expect best-in-class experiences from Dew and partnering with Activision allows us to do exactly that.”
To commemorate the launch of Black Ops Cold War, earlier this month Doritos revealed their newest flavor, Doritos Twisted Lime. These crispy tortilla chips are the best mix of tasty and heat with a succulent lime taste that finishes with a kick. Doritos Twisted Lime chips are offered nationwide for a minimal time in exclusive Call of Duty – themed packaging.
“Our brand fans are passionate about taking things to another level— whether it’s gaming or snacking— so the launch of the action-packed Black Ops Cold War game presented the perfect moment to introduce an equally bold flavor,” said Caio Correa, senior director of marketing, Doritos. “Doritos Twisted Lime brings a new lime-flavored chip that packs the same intense citrus punch consumers love and allows us to celebrate our latest partnership with Activision in a big way.”
Call of Duty : Black Ops Cold War is scheduled for worldwide release on November 13. In addition to a thrilling project and a signature brand-new Zombies mode, the next chapter of the Black Ops Multiplayer experience is specified by signature battle, deniable operations and a connected experience throughout platforms and generations.
Even More In-Game Rewards
Beginning October 19, players can purchase participating cans of Mtn Dew, Mtn Dew Zero Sugar, Diet Mtn Dew, Mtn Dew Game Fuel and Doritos bags for the chance to unlock epic in-game rewards. By entering codes from eligible products, gamers will automatically be entered into a weekly drawing with a grand prize of 2XP for one year. With the first purchase of select Mtn Dew Game Fuel cans and/or Doritos bag, gamers will unlock bonus in-game calling cards and a weapon charm.
Fans can choose to instantly access 2XP simply by redeeming the codes on these specially-marked packages. Codes can be redeemed by visiting https://dewanddoritos.com/